Technical SEO guides
The problems site audits find most often, explained: what each one is, why search engines care, and the fix, with the commands and settings to make it.
Redirect chains: what they are and how to fix them
Why redirect chains waste crawl budget and slow visitors down, how to find every one on your site, and how to collapse each chain into a single redirect.
Read the guide →Soft 404 errors: what Google means and how to fix them
A soft 404 is a missing page that answers 200 OK. Learn why Google flags them, the usual causes in CMSs and single-page apps, and how to return a real 404.
Read the guide →Canonical tags: how to use them and mistakes to avoid
What rel=canonical does, when every page needs one, and the mistakes that make Google ignore it: canonicals to broken URLs, chains, loops and www duplicates.
Read the guide →How to find and fix broken links on your website
Find every broken internal and external link on your site, decide whether to update, redirect or remove each one, and stop new ones from appearing.
Read the guide →How to write meta descriptions that get clicks
How long a meta description should be, why Google rewrites so many, how to handle duplicates at scale, and a simple pattern for writing ones people click.
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